ViacomCBS Entertainment & Youth Group announces three-year partnership with iHeartMedia, the biggest global commercial podcasting publisher

Pact calls for dozens of new podcasts that build on E&Y’s hit series’ and IP from 

across MTV, Comedy Central, VH1, CMT and others

Slate leverages success of existing The Daily Show podcasts with reimagined iconic shows 

including Yo! MTV Raps

New York, NY - September 9, 2020 @ 2:45pm ET – ViacomCBS’ Entertainment & Youth Group today announced a three-year pact with iHeartMedia. The deal calls for the biggest global commercial podcast publisher to create dozens of original podcasts, both new and those that leverage iconic IP and extend powerhouse franchises from the biggest and most beloved brands.

The breadth of the portfolio – comprised of MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo – will enable diverse and inclusive audio offerings that cater to every demographic and age group – from the coasts to the heartland – and across genres including music, comedy, pop culture and history. The initial slate includes:

 Comedy Central

  • The Daily Show with Trevor Noah will be expanding its library of content by producing additional, original podcasts from the Correspondents and more.

MTV

  • Yo! MTV Raps, the seminal music and interview series that introduced hip hop to a general audience.

These upcoming series’ join two from Comedy Central - The Daily Show with Trevor Noah: Ears Edition, launched in 2018 and featuring episode highlights and extended interviews and has delivered more than 170M+ downloads to date,  and The Daily Show: Podcast Universe, launched in 2019 and is an original, five-episode mini-series where each episode parodies a popular podcast or podcast genre.

“We are excited to partner with iHeartMedia, the leading global commercial podcast publisher to expand our hit shows and IP into hit franchises,” said Keyes Hill-Edgar, Chief Operating Officer, Entertainment & Youth Group, ViacomCBS. “iHeart’s wide distribution and availability across a number of leading platforms align well with our global reach and audiences.”

“These are some of the most iconic brands in the world.  First and foremost – as fans of these brands – we wanted to see them have a really strong presence in podcasting,” said Conal Byrne, President, the iHeartPodcast Network. “So our plan is simple: We will swing all of our resources behind these incredible brands – with support from our production teams, our huge distribution and marketing muscle, and the biggest and best audio sales team in the country – to make sure they get the audience they deserve in this incredible new medium.”

All of the audio series will be distributed through the iHeartPodcast Network and available on iHeartRadio in addition to wherever fans find their favorite podcasts.

 

About iHeartMedia, Inc.

iHeartMedia, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.