LOS ANGELES, February 23, 2011 – On the heels of the one-year anniversary of Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx, Premiere Networks announced today it launched the Sixx Sense with Nikki Sixx channel on SiriusXM Satellite Radio. Airing 24/7 on XM Channel 161, Sixx fans now have more opportunities than ever to tune in to Sixx’s nationally syndicated radio programs, which air on more than 70 rock/alternative radio stations across the country, as well as the Sixx Sense with Nikki Sixx channel on Clear Channel Radio’s digital platform iheartradio, in addition to streaming live on www.SixxSense.com.

Fans online can’t seem to get enough of Sixx as he continues to interact, and sometimes debate, with them on Twitter (http://twitter.com/NikkiSixx) and Facebook (http://www.facebook.com/pages/Nikki-Sixx/96943760335), keeping them up to speed on all things Sixx. Last week, www.SixxSense.com experienced record page views as Sixx:A.M. (Sixx, Dj Ashba and James Michael) world premiered the video of the new single “Lies of the Beautiful People,” which became the most-added track this week at both Active and Mainstream Rock and is the debut track on the companion album, of the same name, to Sixx’s highly-anticipated new book This Is Gonna Hurt: Music, Photography and Life Through the Distorted Lens of Nikki Sixx. This Is Gonna Hurt will be released April 12, and the full soundtrack CD will be released May 3.

Each night on Sixx Sense, international rock icon, founder/bassist/songwriter of the world-renowned band Mötley Crüe and chart-topping band Sixx:A.M., New York Times best-selling author, clothing designer, philanthropist and photographer Nikki Sixx discusses music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Joined by co-host Kerri Kasem, Sixx provides his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life. All this and more are coupled with the radio station’s playlist. Nationally syndicated by Premiere Radio Networks, Sixx Sense with Nikki Sixx broadcasts Monday through Friday from 7 p.m. to midnight local time on Rock/Alternative music stations in the U.S. and Canada. The show is complemented by The Side Show Countdown with Nikki Sixx, which is available for air Saturday or Sunday between 6 a.m. and midnight local time. Each weekend, the radio host and tastemaker introduces his personal new music picks, as well as plays an array of what’s happening on the rock charts, and shares his own special brand of talk radio with celebrities and other guests. For more information, please visit www.SixxSense.com.

Premiere Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Jason Lewis, Randi Rhodes, Nikki Sixx, Kane and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.

Press Contacts:

Rachel Nelson

Premiere Networks

818-461-8057

Rnelson@premiereradio.com

Jill Siegel/Corey Brewer

Tenth Street Entertainment

212-334-3160

Jills@10thst.com/Coreyb@10thst.com