Rodo Announces Marketing Partnership With iHeartMedia

The Auto Leasing App That Redefined The Leasing Experience Expands into New Markets and Rolls Out Its First Major Multiplatform Marketing Campaign With The Nation’s Leading Audio Company

New York, NY – December 17, 2019 – Rodo (Rodo.com) the only App that empowers consumers to lease a car in minutes announced today a multi-platform marketing partnership with iHeartMedia, the leading audio company in America. The new marketing campaign will empower Rodo to present its value proposition to more than 90 percent of the US market and kicks off today in 10 states on 48 iHeartRadio stations and 700 podcasts across the country. Rodo will also expand its innovative auto leasing product into three new major markets including Chicago, Columbus, and Atlanta.

“iHeartMedia has a unique understanding of their on-the-go audience especially with relation to automotive sales and branding. We believe that iHeartRadio listeners will enjoy shopping for and leasing their next vehicle in minutes rather than spending days going from dealership to dealership,” said Nathan Hecht, CEO and Founder of Rodo. “We recently introduced auto insurance to the marketplace and we are now excited to announce our first major audio marketing campaign which will help us build further awareness of our product and services as we launch into new markets.” Rodo auto insurance is a significant product expansion to bring the entire new vehicle transaction online. Consumers can choose from three leading insurance carriers and get real time quotes for the vehicle they are leasing and bind a policy at the point of sale in the app. 

“We recently commissioned an intensive automotive industry study that uncovered several best practices in how to plan an effective automotive radio campaign and we are excited to leverage these new findings in this marketing partnership with Rodo, introducing our listeners to this innovative and convenient new way to lease a car online,” said Peter Volynsky, Executive Vice President of Corporate Development and Ventures for iHeartMedia. 

How Rodo Works

Rodo lets a perspective leasee view vehicles bydisplaying live inventory from local dealers with actual monthly lease payments. With its proprietary technology Rodo shows the best price available and automaticallyapplies all available rebates, incentives, taxes, and discounts. The app lets the user filter through inventoryby make, model, monthly payment, or by specific vehicle features and the orderingexperience is quick, easy, and secure with free home delivery. Additionally, in an industry-first, Rodo now makes it incredibly easy to shop for auto insurance from major carriers at the point of purchase all online. 

About Rodo

Rodo is the fastest and easiest way to lease a new car without ever stepping foot in a dealership. Leveraging proprietary technology and the inventory from thousands of dealer partnerships nationwide, in real-time, Rodo puts hundreds of thousands of vehicles in the hands of consumers.  Rodo offers a simple, mobile-first, three-step leasing process and free delivery. Founded in 2016 as Honcker by CEO Nathan Hecht along with co-founders Amir Lahav and Zorah Anapolsky, Rodo is backed by IAC, Evolution VC Partners and Lead Edge Capital. Rodo is based in New York City with operations in every major U.S. market. For more information, please visit Rodo.com.

 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.