New "Medialinked – Inside Advertising and Media with Michael Kassan" Radio Feature to Provide Exclusive Industry Reports on Clear Channel's WOR
New York, N.Y. – November 5, 2013 – Clear Channel Media and Entertainment, which has the largest reach of any radio or television outlet in the U.S., today announced the debut of "Medialinked – Inside Advertising and Media with Michael Kassan," a new show offering industry reports from the highly influential business and media strategist on New York's WOR 710 AM, which is also available on iHeartRadio and at wor710.com.
Beginning today, Kassan will provide a daily inside look at the advertising and media worlds featuring exclusive interviews with his personally selected list of major media and advertising figures as well as commentary on significant industry topics. Special features will also include Kassan's expert analysis and reports on key industry events including Ad Week, Association of National Advertisers (ANA), American Association of Advertising Agencies (AAA), Consumer Electronics Show (CES) and more.
Last month Clear Channel announced Kassan's expanded role with the company as a Special Advisor to its Chairman, providing guidance on strategic marketing and brand development. Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. Kassan's extensive background as a leader in the media and advertising industries includes serving as President/COO and Vice Chairman of Initiative Media Worldwide and President and COO of International Video Entertainment. He was also named by Advertising Age magazine as one of the top media executives in America.
"Michael Kassan is an internationally recognized media specialist and his expert opinion will provide WOR listeners inside analysis of the media and advertising industry," said Joe Puglise, Market President, Clear Channel Media and Entertainment New York. "His passion and enthusiasm for the industry will resonate well with WOR listeners and provide an avenue for partners and advertisers to engage in the conversation."
"I look forward to bringing the millions of WOR listeners throughout New York - and the nation via iHeartRadio - key insights from media industry luminaries and thought leaders on a daily basis," said Kassan. "Being able to share their success stories and best practices on topics including marketing strategies, brand development, advertising and more is something that every listener, entrepreneur, executive and business owner will benefit from."
WOR is New York's oldest radio station and one of the country's top rated talk stations. Founded in 1922, it was one of the first radio stations in America to use directional antenna to increase the scope and range of its broadcast; was the first AM radio station in New York to broadcast with HD radio technology; and is one of the best radio broadcast signals in the U.S. WOR is available on iHeartRadio and at wor710.com.