Michael Kassan Expands His Advisory Role With Clear Channel

Michael Kassan Expands His Advisory Role With Clear Channel
 
CEO of Highly Influential Media and Technology Consulting Firm MediaLink Will Help Clear Channel Develop Multiplatform Marketing Solutions
 
Sept. 19, 2013 – New York, NY – Clear Channel Communications (OTCBB: CCMO), today announced that widely respected and internationally recognized business strategist Michael Kassan will become a Special Advisor to Clear Channel’s Chairman.
 
Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. His extensive background as a leader in the media and advertising industries includes serving as President/COO and Vice Chairman of Initiative Media Worldwide and President and COO of International Video Entertainment.  Kassan was named by Advertising Age magazine as one of the top media executives in America.
 
Expanding in on Clear Channel’s current partnership with MediaLink, Kassan, will work closely with Clear Channel Chairman and CEO Bob Pittman, Clear Channel Media and Entertainment Chairman and CEO John Hogan, Clear Channel Outdoor CEO William Eccleshare and Clear Channel President and CFO Rich Bressler on the further planning and implementation of strategic marketing and brand development for Clear Channel's businesses.  Kassan will advise on marketing and revenue generating solutions to ensure that Clear Channel maximizes its unmatched assets for existing and potential clients, partners and agencies.
 
“Over the last several years MediaLink has been an important and valuable partner for us, and Michael's expanded role is a testament of his involvement. He has made an effort to be more directly involved in our business, and we of course jumped at the opportunity to have him play an even bigger role with us,” said Hogan. “Michael has shown a strong interest and a deep understanding of Clear Channel's unparalleled capabilities, and will be extremely valuable in helping Clear Channel further capitalize on our unique multiplatform assets and deliver unmatched media solutions to our advertisers.  He is strategic, creative and has an incredible amount of knowledge of the media industry. He believes in our company and knows the value we can bring to advertisers -- and he will be a huge asset to Clear Channel.”
 
“Clear Channel has the “special sauce” that is sought after in media today: the rare combination of proven experience coupled with intelligent innovation. As an organization, it is one of the largest media companies and one of the most nimble in the world.  Its assets are truly multiplatform, connecting bedrock offerings in radio and out-of-home, with show-stopping digital and live experiences.  And, of course, its people – with a team worthy of the word “leadership” that has demonstrated results for both audiences and advertisers across all mediums,” Kassan said.  “I am honored and energized to be serving as a special advisor to Clear Channel, particularly Bob Pittman, John Hogan, William Eccleshare and Rich Bressler, as they further evolves their partnerships with advertisers.”
 
Kassan has also served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry.  Kassan is also a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee. He also plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.