Maroon 5 To Headline 2016 NCAA March Madness Music Festival
Maroon 5 Performance from Capital One JamFest® Will Be Featured During the
iHeartRadio Music Awards, Airing Live from Los Angeles Across Turner Networks TBS, TNT, and
truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3
Houston, TX (February 25, 2016) – Today NCAA and Turner Live Events, alongside official NCAA Corporate Champion Capital One®, have announced Grammy-winning group Maroon 5 as the headliner for this year’s Capital One JamFest® on Sunday, April 3. The performance is part of the 2016 NCAA March Madness Music Festival, to be held April 1-3, in conjunction with this year’s NCAA Men’s Final Four.
The free three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston. Additional performances for Friday, April 1, and Saturday, April 2, as well as Sunday’s afternoon schedule of major musical acts, will be announced soon. The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis.
For the first time, the 2016 iHeartRadio Music Awards will simulcast a live performance from the Capital One JamFest® stage at the 2016 NCAA March Madness Music Festival in Houston. The can't-miss performance by Maroon 5 will be featured during the iHeartRadio Music Awards, airing live from the Forum in Los Angeles on Turner networks TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3. The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.
“This year’s Capital One JamFest® will be an unbelievable experience. We’re thrilled to bring what we know will be an incredible Maroon 5 performance to fans in Houston, as well as those tuning in to the iHeartRadio Music Awards,” said Roger Ferguson, Managing Vice President, Brand Advertising, Media and Sponsorships at Capital One. “We are also excited to offer some exclusive benefits to our cardholders throughout Final Four weekend, including two free tickets and an exclusive VIP entry line to the NCAA Final Four Fan Fest presented by Capital One and a preferred entry line at Capital One JamFest®.”
This is the first year Turner networks will broadcast the iHeart Awards Show, scheduled to take place the Sunday night between the NCAA Final Four National Semifinals and the NCAA National Championship on TBS. The Awards show will be simulcast on iHeartMedia radio stations nationwide and on the iHeartRadio digital music platform. Capital One is a signature sponsor of the iHeart Awards Show. For the third year in a row, the iHeartRadio Music Awards will honor the incredible performers and songs that have been heard across iHeartMedia radio stations nationwide and on iHeartRadio over the past year. For exclusive content and to vote for their favorite artists, fans can visit iheartradio.com/awards.
“Music fans watching the iHeartRadio Music Awards on the Turner networks will be able to experience the biggest names in live music from both Los Angeles, California and Houston, Texas in the same evening,” said John Sykes, President of Entertainment Enterprises at iHeartMedia.
Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.
Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more. Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others. The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.
Specific media event credentials will be issued for Friday, Saturday and Sunday (April 1-3) at Discovery Green. Men's Final Four game credentials will not be accepted.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $217.7 billion in deposits and $334.0 billion in total assets as of December 31, 2015. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 100 index.
Capital One, an NCAA Corporate Champion, began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. Since that time, Capital One has sponsored programs including the Capital One Mascot Challenge and Capital One Academic All-America Program. In 2010, it created the Capital One Cup to recognize the best men's and women's Division 1 College Athletics Programs in the country and awards a combined $400,000 in student-athlete scholarships. As an NCAA Corporate Champion, Capital One supports all 90 NCAA Championships. In 2014, Capital One became an official sponsor of the Capital One Orange Bowl and the new College Football Playoff.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly a half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit www.ncaa.org and www.ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s, Unilever and UPS.
NCAA, Final Four, March Madness and March Madness Music Festival are trademarks of the National Collegiate Athletic Association.