Kenny Day Named iHeartMedia’s Senior Vice President, Political Sales and Strategy
NEW YORK, N.Y. – July 17, 2015 – iHeartMedia announced today that Kenny Day will join the company as its Senior Vice President, Political Sales and Strategy, effective July 23, 2015. Day joins iHeartMedia from Yahoo-owned BrightRoll and will report into Jeff Howard, President of National Sales.
In this new role, Day will oversee iHeartMedia’s political and advocacy efforts by building a Washington D.C.-based team focused on working with political and issue advertisers as well as advertising agencies to create custom strategies, campaigns and content that leverage the unparalleled reach and power of iHeartMedia, which includes 858 broadcast radio stations reaching more than 245 million consumers monthly; iHeartRadio, iHeartMedia’s free leading all-in-one digital music and streaming radio service with more than 70 million registered users, 600 million app downloads and 87 million monthly digital uniques; more than 75 million social media followers across the network; and nationally-recognized marquee live events. In addition, the political and advocacy sales team will have the capability to fully utilize iHeartMedia’s first-of-its-kind programmatic and automated ad buying platform launched earlier this year for broadcast radio stations.
“Kenny is that rare executive with diverse and extensive experience in media, public policy and technology,” said Howard. “His background in digital and in programmatic ad buying will be integral as we provide our political and issue advertising partners with new opportunities that blend our new, groundbreaking automated and programmatic ad buying platform with our unmatched content creation and data.”
“With the introduction of its innovative programmatic buying platform and the upcoming 2016 election, there could not be a more exciting time to be joining iHeartMedia,” said Day. “I look forward to the opportunity to provide iHeartMedia’s political and issue advertisers with the most targeted, effective, affordable and powerful ways to deliver their messages.”
Day has 20 years of experience in the publishing and policy industries. As Director of Platform Solutions for unified programmatic video advertising platform BrightRoll, he was responsible for introducing the brand to the D.C. market, building new offerings and establishing new partnerships in addition to serving as a key liaison to political parties and candidates, issue and advocacy groups and coalitions, Fortune 500 companies and top digital agencies. Prior to BrightRoll, Day served as Digital Campaign Advisor for online advertising company Conversant, Inc., where he established their Washington, D.C. office and drove revenue from more than 50 political campaigns and issue groups in the 2012 election cycle. Day’s background also includes positions at POLITICO, which he helped launch, Roll Call and Bloomberg Government. He is a graduate of Virginia Commonwealth University.