The iHeartRadio Ultimate Pool Party Presented by Visit Florida Returns to Fontainebleau's Bleaulive for Year Two
Event Will Feature Performances by Pitbull, Ke$ha, Afrojack, Icona Pop and Krewella
More Than 120 Clear Channel Stations Across the Country Will Participate in National On-Air and Online Promotion
New York, NY – April 8, 2013 – iHeartRadio, Clear Channel’s industry-leading digital radio service, and the legendary Fontainebleau Miami Beach today announced the return of the iHeartRadio Ultimate Pool Party presented by Visit Florida, a two-day musical weekend on June 28-29, 2013 as part of the Fontainebleau’s BleauLive concert series. The weekend will feature performances at Fontainebleau by popular recording artists Pitbull, Ke$ha, Afrojack, Icona Pop and Krewella.
To promote the event, Clear Channel will launch a national on-air and online promotion across more than 120 of its mainstream and rhythmic contemporary hit radio (CHR) and Electronic Dance Music (EDM) stations beginning April 8. Seven winners will be chosen each weekday through May 17, and more than 200 packages, which include roundtrip airfare, two night hotel accommodations for two and access to all the weekend events, will be given away through a text-to-win contest.
The event will kick off Friday, June 28, with a Welcome Party at the resort’s legendary pool. The festivities will continue on Saturday with an all-day pool party featuring performances by Icona Pop and Krewella. The weekend event will culminate in a live concert that evening featuring Pitbull, Ke$ha and AfroJack.
“We continue to create pop culture events and connect our listeners across America to the music they love and The iHeartRadio Ultimate Pool Party is yet another great example of that,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. “Last year’s event was a huge success and we’re looking forward to delivering yet another unforgettable experience for our listeners.”
“Fontainebleau Miami Beach continues its legacy of bringing top performers to the historic property with the return of The iHeartRadio Ultimate Pool Party,” said Philip Goldfarb, President and COO, Fontainebleau Miami Beach. “Fontainebleau’s BleauLive once again sets the bar for entertainment destinations by providing outstanding resort-wide experiences for guests.”
For details on how to purchase your way into the Ultimate Pool Party complete with oceanview accommodations, general admission tickets and much more, visit BleauLive.com or call 1.800.548.8886.
The iHeartRadio Ultimate Pool Party presented by Visit Florida at Fontainebleau is a Clear Channel Media and Entertainment Production. For more information visit iHeartRadio.com.
About Fontainebleau Miami Beach
A revered Miami Beach landmark for more than 50 years set on more than 20 oceanfront acres, Fontainebleau Miami Beach boasts 1,504 new guestrooms and suites outfitted with iMacs; 12 restaurants and lounges, most notably three AAA Four Diamond signature restaurants, Gotham Steak, Scarpetta and Hakkasan; two dynamic nightlife venues; the 40,000-square-foot Lapis spa with mineral-rich water therapies and co-ed swimming pools; and a dramatic oceanfront poolscape. For general information or accommodations at Fontainebleau Miami Beach, visit www.fontainebleau.com or call 1.877.512.8002.
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