iHeartMedia Takes the Power of The iHeartRadio Music Festival to Latin Music Fans
Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with Special Guest Appearance by Voz A Voz, Daddy Yankee, Jesse & Joy and More to Perform Live at the Forum in Los Angeles
The Inaugural Festival will be Co-produced By iHeartMedia and Live Nation
New York, N.Y. – Oct. 2, 2014 – iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that it’s taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans with its first-ever iHeartRadio Fiesta Latina. Latin music's biggest names will perform live at the Forum in Los Angeles, Calif. on Saturday, November 22.
The inaugural iHeartRadio Fiesta Latina will celebrate the best in Latin music with a tremendous group of artists including Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy with more to be announced soon. The star-studded event will be co-produced by iHeartMedia and Live Nation.
“Latin music has shown incredible growth on iHeartRadio -- so we decided to use the great format and cultural firepower of the iHeartRadio Music Festival to create a festival that celebrates these great artists and their music,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Bringing this caliber of Latin artists together for a night of incredible performances will be an experience you can’t see anywhere else.”
The iHeartRadio Fiesta Latina is the newest of iHeartMedia’s incredibly successful major concert events, following in the footsteps of the iHeartRadio Music Festival, the biggest live concert event in radio history which features more than 20 A-list artists across every music genre on one stage, the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour and the iHeartRadio Country Festival, which features today’s hottest country acts.
"This is a historic lineup and a historic event for our company, with an iconic group of Latin artists appearing on the same stage in one night,” said Tom Poleman, iHeartMedia’s President of National Programming Platforms. "iHeartMedia’s Spanish and English radio stations reach 93 percent of the Hispanic population in the U.S. -- more than any other media company — and our listeners have been asking for a show like this for a while. We couldn’t be more excited to deliver this incredible lineup — it’s going to be a one-of-a-kind event that fans of Latin music can’t experience anywhere else, in person, on-air or online.”
Beginning Oct. 2, iHeartMedia will launch a four-week nationwide promotion to give thousands of Latin music fans across the country the opportunity to win a trip to Los Angeles, Calif. for the first-ever iHeartRadio Fiesta Latina. The promotion will run on all iHeartMedia Spanish-language stations as well as on iHeartRadio in key markets across the country.
Tickets go on sale to the general public on Oct. 11 at 10 a.m. PT. For more information visit iheartradio.com/fiesta. Proud partners of the iHeartRadio Fiesta Latina include Ford Motor Company, Pepsi and State Farm®, with more to be announced soon.
Fans who cannot attend the festival will be able to listen live on iHeartMedia’s Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hits radio stations across the country or on iHeartRadio.com. Streaming details will be announced soon.