iHeartMedia Presented With Top Honors At Festival Of Media Global Awards 2015
International Awards Event Names iHeartMedia the “Best Media Vendor of the Year” and Silver Winner for “Best Media Owner Sales Team Initiative”
New York, NY – May 14, 2015 – iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, has received two awards from the Festival of Media Global Awards 2015, the most influential media industry event in the world, for its work with sales clients in the U.S. The Festival of Media Global Awards took place on May 12 at the Rome Cavalieri in Italy.
Festival of Media honored iHeartMedia with the “Best Media Vendor of the Year” award, which recognizes the creative efforts of a media owner to connect advertiser clients with their audiences, for its work with Diet Coke and Taylor Swift. The multi-platform campaign simultaneously launched Diet Coke’s “Get a Taste” advertising campaign and Taylor Swift’s 1989 album. The program generated approximately 500 million press impressions and 200 million on-air, digital and social impressions for Diet Coke. Taylor Swift’s album 1989, predicted to sell 800,000 units before the iHeartMedia campaign, sold nearly 1.3 million albums in just the first week, and became the No. 1 best-selling album of 2014.
iHeartMedia was also named the Silver Winner in the “Best Media Owner Sales Team Initiative” category, which honors a media owner’s local or regional sales teams for their innovative and creative sales packages implemented within the market. In this category iHeartMedia was recognized for its partnership with Bank of America for World AIDS Day. iHeartMedia’s comprehensive cross-platform program across radio, digital, social and outdoor delivered more than 100 million media impressions in 24 hours for “A (RED) Thank You,” a special World AIDS Day event that took place in New York’s Times Square. Additionally, iHeartMedia drove on-air and social conversation, helping to generate over 10 million views of the YouTube (RED) concert video, the most views on (RED)’s YouTube channel in its history, ultimately raising $1 million in donations to (RED) on one day.
The Festival of Media Global was launched in 2007 and draws together the global leadership of media agency networks with the most innovative media owners and the world's most powerful and progressive marketers. In 2009, the Festival of Media launched a Global Awards ceremony that is now one of the world's largest advertising ceremonies by number of entries, attracting work from more than 40 countries. For a full list of winners visit festivalofmedia.com/global/awards.