iHeartMedia is partnering with Warner Bros. Pictures and Atlantic Records on the launch of the new movie Barbie, only in theaters July 21

Pre-Order BARBIE THE ALBUM HERE

New York, N.Y. – July 17, 2023 – iHeartMedia, the No. 1 audio company in the United States, today announced a broadcast and digital partnership with Warner Bros. Pictures to celebrate the release of Barbie, the upcoming movie starring Margot Robbie and Ryan Gosling as Barbie and Ken. The five-day “Barbie’s Best Week Ever” campaign kicks off on July 17 and includes a “New Music Friday” feature on BARBIE THE ALBUM, the star-studded Barbie soundtrack in partnership with Atlantic Records.

“Barbie’s Best Week Ever” will run from July 17-21, with iHeartMedia talent leading a week of Barbie coverage across stations nationwide. To set the tone, iHeart’s iconic logo will flip to Barbie Pink across all digital platforms, and iHeartRadio’s national shows – “On Air with Ryan Seacrest,” “The Elvis Duran Morning Show,” “On Air with Mario,” “Way Up with Angela Yee” and “JohnJay & Rich” – will immerse audiences into the world of Barbie with daily themes ranging from Barbie-inspired fashion and trivia to “Kenergy” and a spotlight on Barbie’s cultural impact. Each day will feature ways for listeners to get involved through cash giveaways, Barbie-themed prizes, ticket giveaways and more. Local LA Station KIIS FM will also be hosting an advance Barbie screening for their winners on July 18.

“We’re excited to partner with Warner Bros. Pictures on this powerful new film, celebrating one of America’s greatest icons to our listeners nationwide,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Sharing the story of Barbie’s positive influence on young women with our listeners while playing songs from an iconic soundtrack featuring the biggest superstars in music will get fans even more excited for the new release. Barbie is sure to be one of the hottest movies of the year.”

“We are so excited about our partnership with iHeartMedia because it has allowed us to bring the Barbie film to life in a way that is immersive, expansive and unabashedly fun,” said Dana Nussbaum, Executive Vice President, Worldwide Marketing, Warner Bros. Pictures. “Through our collaboration, we have been able to invite all of iHeart’s millions of listeners across the country to experience the magic of Barbie Land firsthand and celebrate all this amazing film has to offer – from global IP and brilliant visuals to an unmistakable wit and undeniable heart, all set to the backdrop of the phenomenal Barbie soundtrack.”

“Barbie’s Best Week Ever” wraps up on July 21, the movie’s release day, with a “New Music Friday” feature on BARBIE THE ALBUM, featuring Ava Max, Billie Eilish, Charli XCX, Dominic Fike, Dua Lipa, FIFTY FIFTY, Gayle, Haim, Ice Spice, Karol G, Khalid, The Kid Laroi, Lizzo, Nicki Minaj, PinkPantheress, Sam Smith, Tame Impala and more. Promos for the music will run across more than 140 stations featuring different songs form the soundtrack.

“We are incredibly excited to have been able to partner with Greta Gerwig, Mark Ronson and Warner Bros. Pictures to create this uniquely special and once in a lifetime soundtrack for Barbie,” said Kevin Weaver, Atlantic Records West Coast President. “We couldn’t be more thrilled to have the support of iHeartMedia and Warner Bros. Pictures leading into the release of the soundtrack album and film. We can’t wait for audiences to not only experience the music within the world of the film but to enjoy the soundtrack as a body of work from front to back.”

Leading up to “Barbie’s Best Week Ever,” iHeartMedia also highlighted the movie’s soundtrack with a World Premiere debut for Dua Lipa’s “Dance the Night” on May 25 and May 26, and a “New Music Friday” feature for Nicki Minaj and Ice Spice’s “Barbie World” on June 23. Charli XCX’s “Speed Drive” and FIFTY FIFTY’s “Barbie Dreams” also received digital support with over 130 local station websites running articles on the releases.

Tune into “Barbie’s Best Week Ever” on iHeartRadio stations nationwide and on the iHeartRadio app.

About the movie Barbie

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Production, Barbie. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and internationally beginning July 19, 2023. Directed by Greta Gerwig, Barbie stars Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film’s music supervisor is George Drakoulias, with music by Mark Ronson and Andrew Wyatt.

About BARBIE THE ALBUM

BARBIE THE ALBUM is the groundbreaking and star-studded musical companion to the highly anticipated summer event film Barbie, starring Margot Robbie and Ryan Gosling as Barbie and Ken and distributed by Warner Bros. Pictures. Available for pre-order HERE, the soundtrack arrives in stores and at all online retailers on Friday, July 21st in conjunction with the theatrical release of the feature film. BARBIE THE ALBUM was executive produced by internationally renowned DJ and Oscar, Golden Globe and 7x GRAMMY® award winning artist and producer, Mark Ronson and Barbie writer/director/executive producer Greta Gerwig. The soundtrack album was Produced and overseen by Atlantic Records’ West Coast President, Kevin Weaver (Soundtrack Album Producer of The Greatest Showman, Suicide Squad, Daisy Jones & The Six, Birds Of Prey, Furious 7, The Fault in Our Stars, The Fate of the Furious) and Atlantic Records’ EVP and Co-Head of Pop/Rock A&R, Brandon Davis. Named by Rolling Stone as a “soundtrack guru,” Weaver is a GRAMMY® Award winner and five-time nominee, who has produced numerous multi-platinum soundtrack projects that have amassed tens of millions of albums sold worldwide. Additional key players involved on the project include Soundtrack Album Co-Producers, Brandon Creed and Joseph Khoury, as well as the Barbie Music Supervisor and Album Executive Producer, George Drakoulias. For more information on the soundtrack, visit barbiethealbum.com.

About Atlantic Records

Atlantic Records celebrates its 75th anniversary this year. Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world’s most popular recording artists, among them Kelly Clarkson, Bruno Mars, Ed Sheeran, Cardi B, Sia, Roddy Rich, Coldplay, Lizzo, Jack Harlow, Tiesto, Ava Max, Charlie Puth, Charli XCX, Janelle Monáe, Lil Uzi Vert, Melanie Martinez, Skrillex, and many more.