iHeartMedia Announces 2016 iHeartRadio Fiesta Latina Red Carpet Rollout

Free Official Pre-Event for the iHeartRadio Fiesta Latina to Feature Live Performances by Farruko, Zion & Lennox, Shaggy, Los 5, TU 949’s 2016 TU ESTRELLA Winner and Slam Academy Dance Studio at XFINITY East Plaza at AmericanAirlines Arena


WHAT:       
iHeartMedia today announced the "iHeartRadio Fiesta Latina Red Carpet Rollout", the official FREE pre-event for the iHeartRadio Fiesta Latina.  iHeartRadio Fiesta Latina Red Carpet Roll Out will feature live performances by Farruko, Zion & Lennox, Shaggy, Los 5, TU 949’s 2016 TU ESTRELLA Winner and Slam Academy Dance Studio as well as live sets by iHeartRadio's DJs and on-air personalities including Spanish radio super-star, Enrique Santos.



 The free afternoon event will feature sponsor activations. Proud partners of this year's event include: Bud Light Chelada, Chevron con Techron®, Macy’s, State Farm® and Verizon.

 

Bud Light Chelada

Guests will receive a free sample of Bud Light Chelada, the authentic savory combination of Bud Light and the spicy richness of a Clamato Tomato Cocktail. In addition to Bud Light Chelada, Bud Light will be available for purchase for guests to enjoy. 

 

Chevron con Techron®

Attendees can join in on Chevron and Alex Tienda’s road trip by creating their own road trip gif to share socially at the Fiesta Latina Red Carpet Rollout. In addition, consumers on-site will receive a kit filled with items to help care for their cars.

 

Macy’s

Macy’s iHeartRadio Rising Star winner Los 5 will be performing at the iHeartRadio Fiesta Latina Red Carpet Rollout. 

 

Verizon

Verizon is your only way to access the Verizon viewing platform in the arena and get an up close and personal view of your favorite artists. Verizon customers should be in their seats early inside the arena because they may be surprised with a seat upgrade before the start of the show!

The Red Carpet Rollout is the official daytime event for the 2016 iHeartRadio Fiesta Latina, which will once again bring the power and unforgettable performances of the iHeartRadio Music Festival to Latin music fans with live performances by Enrique Iglesias, Juanes, Nicky Jam, Yandel, Gente de Zona, Intocable, J Balvin, Daddy Yankee, Pitbull and Farruko. For more on iHeartRadio Fiesta Latina and iHeartRadio Fiesta Latina Red Carpet Rollout visit iheartradio.com/fiesta​. The 2016 iHeartRadio Fiesta Latina will include a special TV re-broadcast on TELEMUNDO on November 6.  The event will also video stream LIVE exclusively on TELEMUNDO for fans nationwide and broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S. 


 

WHEN:     
Saturday, November 5, from 4:00 – 6:45 p.m. EST

WHERE:     
XFINITY East Plaza at AmericanAirlines Arena


601 Biscayne Blvd.
 

Miami, Fla. 33132

 

About TELEMUNDO


TELEMUNDO is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 54 broadcast affiliates. TELEMUNDO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.