iHeartMedia and Sports Illustrated Launch “The Bag with Rashad Jennings and Lindsay McCormick”, an Original Podcast Discussing the Global Sports Market

The duo is teaming up to make sense of all the dollars in the sports world 

WHAT: iHeartMedia and Sports Illustrated teamed up to announce an original podcast series featuring two of the brightest minds in the sporting business today, “The Bag with Rashad Jennings and Lindsay McCormick.” Hosted by former NFL star, NFLPA Players Representative and best-selling author, Rashad Jennings, and sports and business journalist, Lindsay McCormick, the weekly show will help listeners understand the business behind sports, touching on NFTs and cryptos, to fantasy and athlete contracts. 

In the debut episode, Jennings and McCormick kick off their sports and business podcast with a discussion of Deshaun Watson’s $230M guaranteed deal and how the new streaming platform NFL+ premiere is one in the NFL’s larger plan of getting into the data business. In addition, special guest Shawne Merriman joins the show to discuss his transition from NFL superstar to league owner of Lights Out Xtreme Fighting, his mentee relationship with Dana White, and the business opportunities presented by the evolving sports media landscape. 

Throughout the series, Jennings and McCormick will not only share their own firsthand experiences and expertise on navigating the sports business world, but will also sit down with guests like former NFL All-Pro Shawne Merriman, fantasy football guru Matthew Berry and sports marketing entrepreneur David Meltzer as well as other leading industry experts. 

WHO: Rashad Jennings is a former NFL star, NFLPA Players Representative who made foundational changes to the basic NFL contract structure, before proving his versatility by winning Dancing With The Stars, launching his own foundation, and authoring a best-selling book.

Lindsay McCormick is an award-winning sports & business journalist, investor, and judge on the entrepreneurial competition reality series Elevator Pitch.

WHEN: The first episode of “The Bag with Rashad Jennings and Lindsay McCormick” is available today Tuesday, September 6, with new episodes airing daily. Listen to the debut episode HERE

WHERE: “The Bag with Rashad Jennings and Lindsay McCormick” is distributed by iHeartPodcasts. Listen to the podcast on the iHeartRadio app or wherever you get your podcasts. 

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KEY ART:  HERE


About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms and through the monthly print magazine. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Sportsbook, a digital sports betting platform, SI Studios, the brand’s home for film, TV, and long form audio adaptations of SI’s thought-provoking storytelling, and more. SI brings its unique and authentic perspective to marquee events and captivating brand activations including The Sportsperson of the Year Awards, “The Party”, SI Swimsuit Launch Weekend and the SI Circuit Series. For more information, visit SI.com


 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.