New York, NY – November 21, 2011 – Clear Channel Radio, the leading media company in America with more reach in the U.S. than any radio or television company, announced today the successful implementation of its Artist Integration partnership with Rostrum Records to launch recording artist Mac Miller’s new independent rap album “Blue Slide Park.” Mac Miller’s “Blue Slide Park” sold 145, 914 copies and is the first independently distributed album to top the Billboard chart since 1995.

 

Clear Channel continues to deliver positive results with its new Artist Integration Program, and today Roadrunner Records will launch its own Artist Integration Program partnership, a two-week campaign highlighting the latest Nickelback album "Here and Now."

Miller’s two week-long on-air/online Artist Integration Program campaign featured a series of nearly 18,000 :30 on-air artist profile spots that ran across 102 Clear Channel Mainstream Contemporary Hit Radio (CHR) and Rhythmic CHR stations nationwide, directing listeners to station sites where they could fine more information on Miller. Other elements of the campaign included video streams, custom artist pages, banner ads and online promotions with direct links to iTunes, where listeners could purchase the album. Overall, the promotion delivered more than 90 million digital and on-air impressions.

“One of the great features of the Artist Integration Program is how quickly we can generate instant familiarity for a song, separate from airplay. The number of impressions from the commercial campaign is on par with having a song in power rotation for two weeks straight on every key station in America,” said Tom Poleman, President of Clear Channel National Programming Platforms. “We're excited to see the results because they so clearly demonstrated our unique ability to bring awareness and discovery to a new independent project. This is exactly the response we were hoping for from our listeners."

 

“We were very excited that Clear Channel’s programming team proposed an Artist Integration campaign with Mac. They recognized early on that something special was happening with him, and the campaign was instrumental in boosting “Blue Slide Park” to its recent success,” said Benjy Grinberg, President Rostrum Records. “With their creativity, assets and reach, they definitely played a key role in taking Mac Miller’s awareness up a notch. Their efforts exceeded our expectations, and we think it's incredible that they are paying such close attention to independent artists like Mac.”

 

The Nickelback Artist Integration Program campaign launching today will run across Clear Channel CHR, Hot Adult Contemporary (AC), Mainstream and Active rock formats and will include banner ads with links to iTunes; custom- produced online spots for station streams; an exclusive artist content page; and Nickelback’s artist-seeded station featured on iHeartRadio.com. As part of the integrated campaign, Clear Channel and Roadrunner Records will also launch a promotion offering listeners a chance to win tickets for two to attend a Nickelback U.S. show during their upcoming tour, backstage access to meet the band and autographed copies of their new album “Here and Now.”