New York, New York – November 18, 2011 – Clear Channel Radio, the leading media company in America with more reach in the U.S. than any radio or television outlet, and Relativity Media, a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution , announced their latest marketing collaboration helped the visually-stunning 3D epic adventure Immortals become the No. 1 movie in America when it debuted in theaters this past weekend.

Clear Channel promoted director Tarsem Singh’s Immortals, starring Henry Cavill, Mickey Rourke, Freida Pinto, Stephen Dorff, Luke Evans, Isabel Lucas and John Hurt across its unmatched collection of media assets, including more than 400 stations, websites, Facebook pages, Twitter and iHeartRadio, its industry-leading digital radio service.

The campaign kicked off in July with the premiere of the film’s trailer during Clear Channel’s nationally syndicated “On-Air with Ryan Seacrest” as well as on Seacrest’s Facebook page and Twitter stream. “On-Air with Ryan Seacrest” also hosted a week-long series of exclusive content, including sneak previews of the film, cast interviews, social media initiatives, red carpet interviews at the premiere with the show’s co-host Ellen K and more.

Clear Channel followed the kick-off with a wide range of creative promotions that were deeply integrated nationally and locally into all its broadcast and digital assets.

 

“When it comes to designing integrated marketing campaigns that activate consumers across the country, no one has the reach, creativity and influence that Clear Channel does,” said John Hogan, CEO, Clear Channel Radio. “Our partnership with Relativity Media and Immortals’ phenomenal opening weekend underscores how we can use our media assets to promote our partners’ new music, movies and products better than anyone else.”

“Immortals’ No.1 box office performance follows the No. 1 debut of Limitless earlier this year, marking the second time that Clear Channel has put its marketing muscle behind the opening of one of our films,” said Terry Curtin, Relativity’s President, Theatrical Marketing. “These successful collaborations prove that Clear Channel can be depended on to deliver innovative, national and local marketing campaigns that reach and engage consumers wherever they are.”

The partnership between Clear Channel and Relativity Media, which launched in April, is a year-long effort designed to drive box office sales and promote a number of major films by leveraging Clear Channel’s monthly reach of 238-million consumers through innovative cross-platform marketing campaigns. The Immortals promotion comes on the heels of the companies’ first collaboration earlier this year with Limitless, starring Bradley Cooper, Abbie Cornish and Robert De Niro which also took the No. 1 spot at the box office in its debut weekend.

From the producers of 300, Mark Canton, Gianni Nunnari, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $16 billion in worldwide box office receipts. Relativity’s recent films include: Immortals, Tower Heist, Bridesmaids, Hop, Limitless, Anonymous, Machine Gun Preacher, Cowboys & Aliens, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Haywire, Act of Valor, The Raven, Mirror Mirror, 21 Jump Street, American Reunion, and The Bourne Legacy. Thirty-eight of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit www.relativitymedia.com.