Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album Red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations

Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations

 

Ryan Seacrest To Anchor Campaign With Exclusive On-Air

And Online iHeartRadio Album Release Party

 

NEW YORK – October 18, 2012 – Clear Channel Media and Entertainment today announced that Taylor Swift’s much-anticipated album, RED, will be spotlighted across its multi-platform network beginning Monday, October 22.  The marque component of the campaign will be a Ryan Seacrest-hosted Taylor Swift 25-minute iHeartRadio Album Release Party.  The event will air across Clear Channel radio stations on Monday, October 22 and will be available on demand at iHeartRadio.com.  The on-air special will be followed by two weeks of exclusive content spotlighted across Clear Channel’s Country, Mainstream Contemporary Hits Radio (CHR), Adult Contemporary (AC) and Hot Adult Contemporary (HAC) radio stations.

 

The on-air special will coincide with the release of Swift’s fourth album RED and will feature an exclusive interview by Ryan Seacrest with songs and clips from her new album followed by Swift’s personal stories and insights behind her music.  The iHeartRadio Album Release Party will air beginning 4 p.m. on October 22 – exact time may vary due to local time zones.  Swift will also introduce featured songs from the album across Clear Channel’s radio stations throughout the day leading up to the iHeartRadio Album Release Party.

 

In addition to the Seacrest special, Clear Channel will activate its successful Artist Integration Program (AIP) across four formats beginning October 22, featuring eight of Taylor Swift’s newest tracks.  This AIP will include a series of on-air spots with Taylor Swift that will drive listeners online to access exclusive extended interviews and video content.  Fans will also have instant access to download Swift’s newest album “RED.”

 

Now through November 9, all Clear Channel CHR stations will also offer listeners the chance to text-in-to-win the “24 Hour Dream Life of Taylor Swift” contest.  One lucky winner and three friends will be flown on a private jet to join Swift for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet with Taylor Swift and a signed guitar. Beginning Q1 2013, Clear Channel Country stations will be offering a similar once-in-a-lifetime experience for its listeners.

 

Fans can tune-in to their local radio station to hear the iHeartRadio Album Release Party, as well as listen live on iHeartRadio.com or the iHeartRadio mobile app, Clear Channel’s best-in-class customizable digital listening service that delivers everything listeners want in one free, fully-integrated service: instant access to more than 1,500 of the nation’s most popular live broadcast and digital-only radio stations from 150 cities, plus user-created Custom Stations inspired by favorite artists and songs. 

 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.