Clear Channel Media and Entertainment Names Gary Larkin Executive Vice President of Total Traffic And Weather Network
New York, N.Y. – October 30, 2013 – Clear Channel Media and Entertainment announced today that Gary Larkin has joined the company as Executive Vice President of Total Traffic and Weather Network, the leading provider of traffic, transit and weather information in the United States, effective immediately. Larkin will report to John Hogan, Clear Channel Media and Entertainment's Chairman and CEO.
In September 2013, Total Traffic Network (TTN) introduced a new weather network and rebranded the company as Total Traffic and Weather Network (TT+WN). TT+WN reaches more than 200 million monthly listeners across more than 200 markets, and the expanded division now includes weather reports and localized weather information such as surf and heat index reports to its portfolio as well as new sponsorship opportunities. With services to over 3,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic and Weather Network operates the largest private data gathering network, staffed with over 800 local traffic reporters, in the United States, Canada and Mexico.
In his new role, Larkin will oversee all sales operations for Total Traffic and Weather Network, developing strategic plans for partners and advertisers by leveraging its massive network which reaches more than 98 percent of all commuters in the U.S. each week. He will work closely with Clear Channel's Market Presidents and Local Sales Managers across the country as well as the National Sales, Marketing and Partnerships team to incorporate the Total Traffic and Weather Network's platform into integrated and high impact packages. In addition, Larkin will also help with the design and development of the Total Traffic Network digital traffic app.
"Gary has a proven track record of driving revenue and achieving success in tough and demanding sales environments and will be a great leader for our Total Traffic and Weather Network sales division," said Hogan. “By working closely with our local and national sales teams, Gary will be able to seamlessly integrate the massive reach and unique assets of the Total Traffic and Weather Network's platform into our offerings for clients. We're very pleased to have him on board in such a key position and eager to put his experience, expertise and leadership to work."
“I am thrilled to be joining Clear Channel Media and Entertainment at such a transformational time. The opportunity to work with their first class executive team and lead one of their incredible assets like Total Traffic and Weather Network is something I am truly excited about,” said Larkin. “TT and WN’s dominant market position represents an amazing multiplatform opportunity for both national and local advertisers to reach a massive audience of captive consumers actively seeking out traffic and weather info throughout the day.”
Larkin will join Clear Channel Media and Entertainment with extensive experience in digital media and sales. He spent a significant portion of his career at FOX Sports Media Group, where he served as Senior Vice President of Digital Sales. During that time, Larkin was responsible for driving advertising revenue, strategy and growth for all FOX Sports digital properties including FOXSports.com, Scout.com, FOXSoccer.com, Whatifsports.com, Yardbarker.com and FOX Sports Mobile. He also worked closely with company executives to ensure sales, marketing, product, editorial, programming and operations were collaborating and prioritizing effectively. Larkin previously served as Senior Director of Sales for the Eastern Region at MSN, where he developed and led the company's largest regional sales team. Larkin's more than 25 years of industry experience also includes additional senior sales roles at CBS Interactive Media and Appssavvy.