Bloomberg Media and iHeartMedia Team Up to Launch Slate of Original Podcasts

Agreement includes a dozen new co-produced iHeartRadio Original podcasts over the next three years and the distribution of Bloomberg Media’s existing podcasts through the iHeartPodcast Network

NEW YORK – May 17, 2021 – Bloomberg Media and iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network.

The new agreement will build on the success of Bloomberg Media’s lineup of business-related podcasts including the incredibly popular “Masters in Business,” “Odd Lots,” “Foundering,” and “The Pay Check” among others. The first four new co-produced iHeartRadio Original podcasts will take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. The new podcasts will begin rolling out later this year and will be available on the iHeartRadio App and everywhere podcasts are heard.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group.  “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the iHeartMedia network extends our reach with new audiences who are seeking quality, premium content.”

Bloomberg Media’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of its global newsroom of over 2,700 journalists, Bloomberg Media’s podcasts deliver quality audio content that cover and extensive range of topics across business, finance, economics, technology, healthcare, and more.

About Bloomberg Media

Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.