NEW YORK, June 16, 2020 – Better Choice Company (OTCQB: BTTR) (“Better Choice”) is pleased to announce a partnership with iHeartMedia to provide support to animal shelters impacted by the ongoing COVID-19 pandemic.

As part of the Better Choice Company COVID-19 Relief Initiative, sister brands Halo and TruDog have partnered together with iHeartMedia to donate $100,000 in monetary funds and $100,000 worth of product to shelters nationwide. The Company’s COVID-19 Relief Initiative included shelters in Atlanta, Phoenix, Indianapolis, Los Angeles, Long Island, and San Francisco.

"Donations play a large role for many animal shelters across the US," said Werner von Pein, Better Choice CEO. "Through our partnership with iHeartMedia we hope to fill some of the void left by decreased donations during the COVID-19 pandemic. We believe that each and every animal impacts our lives and ultimately plays a role in improving our collective well-being. This includes sheltered animals, and that’s why we take giving back so seriously—to help nourish and transform shelter pets to help give them their very best chance at a forever home."

“We are delighted to work with Better Choice on the COVID-19 Relief Initiative during this critical time of need,” commented Peter Volynsky, Executive Vice President, Corporate Development and Ventures at iHeartMedia.

About Better Choice Company, Inc.

Better Choice Company Inc. is a rapidly growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.

Forward Looking Statements

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