Alissa Pollack To Lead New iHeartMedia Global Music Marketing Efforts
New Initiative Will Maximize Comprehensive Music and Consumer Insights to Connect Brands, Artists and Labels
February 1, 2016 – New York, NY – iHeartMedia, the media and entertainment company with the largest reach of any radio or TV outlet in America, announced today that Alissa Pollack was named Executive Vice President of Global Music Marketing, a new initiative that will focus on leveraging iHeartMedia’s extensive pool of listener data and deep music and consumer insights to benefit advertising partners, brands and artists and deliver even more value on air, online, on mobile, social and through live events.
In this new role, Pollack will consult with brands and artists and provide them with a broad spectrum of music data, including a steady stream of rich listening trend reports and custom insights that will better inform their decision-making on everything from advertising content and social programs to events and artists partnerships, increasing the efficacy of advertising campaigns and fan engagement. In addition, Pollack will collaborate with Premiere Networks, the iHeartRadio Digital team and the iHeartMedia National Programming Group to coordinate and maximize programs across all iHeartMedia platforms, including Premiere Network’s more than 5,000 affiliates and internationally through iHeartRadio’s international broadcast partnerships.
“Our goal is to use iHeartMedia’s exclusive data insights, especially the extensive data we have available on listener behavior, to connect brands to artists in mutually beneficial ways,” said Pollack. “By using our data and knowledge and leveraging our relationships, we can create successful long-term partnerships that reward brands and artists, while delivering the best content for the fans.”
“No other company has the combination of extensive listener data and artist relationships that we do," said Darren Davis, President of iHeartMedia Networks, who will oversee these new capabilities. “This new Global Music Marketing effort will make it much easier for advertisers and artists to access this vast data and information to make better marketing decisions, faster.”
As a music industry and artist relations veteran, Pollack began her career at Z100, New York’s #1 hit music station producing the nationally-syndicated show “Love Phones.” Soon after, she joined Premiere Networks as Regional Marketing Director and quickly ascended through the ranks. Pollack eventually became the Executive Vice President of Integrated Media Marketing for Mediabase Worldwide, overseeing Mediabase’s domestic and international music ventures as well as those for Rate the Music and M-Score. She developed new business strategies and partnerships with major record labels, broadcast groups and other research data providers. Most recently she served as the Executive Vice President of Music Partner Integrations for Premiere Networks where she oversaw Mediabase sales and special programming projects. Pollack serves on the Board of MusiCares, Musicians on Call and the Executive Board of the Music and Entertainment Committee for City of Hope. She also created and chairs the Taste of Hope, which has become one of the best attended music industry events.