We need to think about containers as an option, not the starting point.
The quote above is from Brian O’Leary’s presentation Context First: A Unified Field Theory of Publishing. (Video at the end of the post).
Brian’s talk is an honest report on the crumbling “container” metaphor that traditional publishers are still throwing their money at. He first gave the talk at the Internet Archive’s Books in Browsers conference (October 2010) and then at O’Reilly Media’s Tools of Change in Publishing conference (February 2011). Those big names invited him there because he’s principal at Magellan Media Partners, a company that’s in the business of analyzing financial information and workflow systems for the publishing industries, so he knows what he’s talking about.
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