Polk County Emergency Management Agency Taps Clear Channel Outdoor’s Digital Billboards for Urgent Safety Alerts

Polk County Emergency Management Agency Taps Clear Channel Outdoor’s Digital Billboards for Urgent Safety Alerts

WHO Radio 1040 AM Supports Billboard Messaging to Des Moines Area Residents
 
Des Moines, IA – Clear Channel Outdoor (NYSE: CCO)—Des Moines and the Polk County Emergency Management  Agency (EMA) today announced a new partnership enabling the Polk County Emergency Management Agency to leverage the real-time power of digital out-of-home media to communicate vital safety and disaster preparedness information to protect  citizens and visitors during emergency circumstances.

Now, when the National Weather Service alerts Polk County Emergency Management to imminent severe weather, including;  tornados, flash floods or storms with 70+ mile per hour winds, Clear Channel Outdoor-Des Moines’ 29 digital billboards will  broadcast these life-saving alerts within seconds. As a multi-platform media company, Clear Channel will also support community safety by using the billboard creative to ask citizens to tune in to Clear Channel Radio station 1040-AM WHO for more emergency updates and preparedness information.

Storms and natural disasters can happen in an instant, often leaving people with just minutes to prepare by seeking shelter. Polk County EMA safety experts enlisted Clear Channel’s support to broadcast real-time emergency updates and safety information to people while they are out and about to help save lives. With  Clear Channel’s digital billboards reaching nearly 90 percent of adults weekly across Polk County, they serve as one of the most powerful broadcast mediums available to support the County’s efforts.

Polk County Emergency Management is tasked with ensuring the County is prepared to deal with large-scale emergencies and is responsible for coordinating the response when these events occur.   Polk County Emergency Management looked to national best practices and now joins a growing number of state and local emergency agencies across the U.S., including; Boston, Florida, Maryland and Minneapolis/St. Paul that have tapped into the un-skippable power of Clear Channel’s digital outdoor media to help communicate time sensitive safety messages.  

In every market across its U.S. footprint, Clear Channel Outdoor is supporting local, state and federal agencies with out-of-home public safety campaigns. In addition to local safety agencies like Polk County EMA, this includes the FBI, U.S. Marshals and AMBER Alerts for missing children. Clear Channel Outdoor’s digital media alert system, like the one Polk Co. will leverage, was used by the Massachusetts Emergency Management Agency in a multi-staged response to the 2013 Boston Marathon Bombing.


“I thank Clear Channel Outdoor for partnering with Polk County Emergency Management Agency on this important initiative that I am sure will save lives,” said PCEM Executive Director A.J. Mumm. “We want to have as many tools as possible to reach out to our residents during emergencies. Digital out of home media is an important new broadcast medium and an effective way to notify residents who may be tuned out from other media and not receiving vital emergency messages.”

 
“Clear Channel Outdoor is honored to support law enforcement, public health and safety efforts,”  said Tim Jameson, president, Clear Channel Outdoor-Des Moines. “Crisis situations can erupt at any time – from tragic accident to weather events and terror threats.  It’s important that our community have an adquate response and our digital media can help PCEM save lives.”


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For more information, please contact:
Polk County Emergency Management Agency
Jon Davis

(515)-229-5584
Jon.davis@polkcountyiowa.gov

Clear Channel Outdoor
Jason King
(212)-812-0064
jasondking@clearchannel.com

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with over 590,000 displays in 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers more than 1,100 digital billboards across 27 markets in the United States. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.