Peace One Day Teams Up with iHeartMedia and 23andMe to Help Spread Messages of Peace on Peace Day - Friday, September 21 at the iHeartRadio Music Festival in Las Vegas
IHEARTRADIO MUSIC FESTIVAL PERFORMERS AND OTHER ARTISTS COME TOGETHER TO SHARE SPECIAL MESSAGE IN SUPPORT OF INTERNATIONAL PEACE DAY
LAS VEGAS – September 21, 2018 – Peace One Day, the non-profit that established an annual day of global ceasefire and non-violence on September 21 via a United Nations resolution, announced today that it will team up with 23andMe, the leading consumer genetics company; and iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet to raise awareness of Peace Day today, September 21 and encourage peaceful action and celebration throughout the world. Nearly a billion people are already aware of Peace Day worldwide, a day where all people put their differences aside and let the power of music bring the world together.
The iconic iHeartRadio Music Festival taking place this weekend, September 21 and 22, at the Las Vegas’ T-Mobile Arena will kick off the unique collaboration for Peace Day with multiple Peace One Day activities taking place throughout the weekend from both the main Festival stage today Friday, Sept. 21 and The Daytime Stage on Saturday, Sept. 22.
iHeartMedia and 23andMe will bring together today’s top artists including iHeartRadio Music Festival performers Mariah Carey, Carrie Underwood, Kygo, Logic, Sam Smith, 5 SOS, Belly and others, as well as Nick Jonas, Troye Sivan, Dinah Jane and more, who will lend their voices to an original Peace Day piece – written by American singer-songwriter, poet and record producer Mike Posner – urging others to make peace and put their differences aside this Peace Day. A powerful video montage of these diverse artists rallying together as one for world peace will debut on the 2018 iHeartRadio Music Festival stage tonight, opening night, in conjunction with World Peace Day and later be released to the public with the support of iHeartMedia’s unmatched array of multiplatform assets, reaching hundreds of millions of people across the U.S.
“The Peace One Day mission is incredibly powerful and we celebrate the scientific fact that we are more alike than we are different,” said Tracy Keim, VP Consumer Brand for 23andMe. “We are 99.5% genetically identical. It’s only 0.5% that makes us different - in our DNA. Today is about collectively focusing on what connects us, which can lead to greater understanding and compassion, ultimately bringing us closer to achieving Peace One Day.”
"Collectively, we as humans have the opportunity and the responsibility to create a more peaceful world,” said Posner. “It says a lot about iHeartMedia, 23andMe, and Peace One Day for seizing that opportunity.”
“Together, we want to challenge people to step outside their comfort zones. True to 23andMe’s roots in hard science, we are more similar than different -- and instead of focusing on the zero point five percent that separates us, let’s celebrate the fact that we are all the same and find a way to make peace with each other,” said Gayle Troberman, CMO of iHeartMedia. “This on-stage moment at this year’s Festival represents the artist community coming together to deliver a very powerful message at the right time and at the right place— the biggest gathering of artists from different genres playing together on one stage, celebrating music, not just their own genre of music. And we will use our massive audience across the nation to help spread this important Peace One Day message.”
Additionally, attendees of The Daytime Stage at the iHeartRadio Music Festival will be invited to record their own messages of peace at the 23andMe interactive podcast sound booth. Select messages from the recording sessions will be integrated into a specially-produced Peace Day episode of the popular spit podcast -- an iHeartRadio and 23andMe podcast that explores how DNA testing gives us a new perspective on who we are and how we are all connected. The special Peace Day spit episode will be hosted by Bobby Bones, iHeartMedia’s nationally syndicated radio personality and No. 1 New York Times best-selling author, and will feature an open discussion with Mike Posner and Jeremy Gilley, the founder of Peace One Day, about the importance of the Peace One Day mission and how each of us is connected.
“I’ve been a Peace One Day ambassador for over 10 years and I’ve seen first-hand the impact the day has around the world,” said actor and ambassador Jude Law. “It’s been an honour to help raise awareness and manifest action on the day. I’m delighted that iHeartMedia and 23andMe are supporting Peace One Day this year, it’s a wonderful collaboration.”
Join iHeartMedia, 23andMe and PeaceOneDay.org in inspiring people everywhere by sharing acts of peace this Friday, September 21 and beyond using #PEACEDAY.
Tickets and further information about the iHeartRadio Music Festival can be found at iheart.radiomusicfestival2018.com.