Insomniac and iHeartMedia Team Up To Launch EDC Radio, a 24/7 Dance Music Station Exclusively on iHeartRadio
iHeartMedia will be the premier on-air host of all Electric Daisy Carnival Las Vegas 2017 content for fans across more than 100 broadcast radio stations in the U.S.
Fans will hear a special EDC Las Vegas announcement exclusively on iHeartMedia’s Top 40 radio stations and EDC Radio, April 28 at 6 p.m.
LAS VEGAS, NV – April 27, 2017 – Insomniac and iHeartMedia today announced an unprecedented multi-platform collaboration, including the launch of the brand new EDC Radio on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service. iHeartMedia will act as the premier on-air host of Electric Daisy Carnival (EDC) Las Vegas 2017 content across more than 100 broadcast radio stations nationwide.
Beginning Friday, April 28 listeners can visit iHeartRadio.com/EDC to enjoy EDC Radio, a 24/7 dance music station featuring original content, dedicated dance genre programming and nonstop tracks from thousands of fans’ favorite electronic artists everywhere iHeartRadio is available – across more than 90 unique device platforms. Additionally through the collaboration, exclusive EDC Las Vegas content, announcements and chart-topping tracks will be heard on more than 100 iHeartMedia Top 40 radio stations throughout the United States leading up to EDC Las Vegas.
"I'm extremely excited for this collaboration! It will allow millions of EDC fans around the world to tune in together,” said Pasquale Rotella, Founder and CEO of Insomniac. “EDC Radio gives Headliners a 24/7 station packed with tracks from the best tastemakers in dance music. Check out our very special EDC Las Vegas announcement on iHeartRadio this Friday at 6 p.m.”
Today, April 27 at 6:30p.m. PT, fans will experience a very special live stream sneak peek mashup of the 2017 festival lineup on the Electric Daisy Carnival and iHeartRadio Facebook pages. Plus, tomorrow, April 28, at 6 p.m. local time, fans are encouraged to tune in to their local Top 40 iHeartMedia radio station or EDC Radio on iHeartRadio for a special announcement surrounding this year’s festival, including appearances from surprise guests and more EDC Las Vegas updates. Find your local iHeartMedia station here.
“We’re excited to be the on-air home for all things Electric Daisy Carnival Las Vegas. As the largest multiplatform media company in the country, we are uniquely able to share the energy and vibrant music of the Electric Daisy Carnival with hundreds of millions of listeners nationwide, across our live broadcast stations, socially, and digitally on iHeartRadio’s new EDC Radio,” said Tom Poleman, President of National Programming Group for iHeartMedia. “Listeners have grown to expect iHeartMedia to be the go-to place for one-of-a-kind music experiences and teaming up with our friends at EDC is yet another opportunity to give fans exclusive access to the music they love.”
EDC Las Vegas returns to Las Vegas Motor Speedway, June 16 – 18 for a momentous three-day celebration Under the Electric Sky. Attracting more than 400,000 dance music fans from around the globe, EDC turns 21 with parades of beautiful costumed performers, industry-leading stage designs, awe-inspiring visual displays, full-scale carnival rides, interactive art installations, and a diverse community of accepting individuals.
EDC Las Vegas 2017 tickets are of limited quantity and are on sale here. Find all the latest information for EDC Las Vegas by visiting ElectricDaisyCarnival.com.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac’s events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico, India, Australia and Brazil. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.