“iHeartMedia’s National Jingle Day Presented by Jingle Punks” to Celebrate The Power of Sound With 13 Top Brands
13 New Product Jingles Created in 13 Hours to Air Nationwide on December 26 Barry Manilow Inducted Into National Jingle Day Hall of Fame
New York, NY – December 22, 2016 — iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced its partnership with audio creative agency Jingle Punks for a fun adventure in sound featuring original audio collaborations from 13 leading brands. iHeartMedia’s National Jingle Day Presented by Jingle Punks will take place on Monday, December 26 and will debut new jingles from the ACLU, Aloe Gloe, Axe Hair, Band-Aid® Brand Adhesive Bandages, Chase Freedom Unlimited, Glade®, Logitech, musical.ly, Outback Steakhouse, Suave, Ziploc® and more.
The brands collaborated with iHeartMedia and Jingle Punks to script, record and produce 13 original jingles back-to-back in 13 hours. Select jingles will air nationwide on December 26 across hundreds of iHeartMedia radio stations as well as on iHeartRadio, the company’s all-in-one digital music and live streaming radio service - a unique advertising opportunity for these brands. In addition, musical.ly, the world’s fastest growing video social network, will celebrate iHeartMedia’s National Jingle Day Presented by Jingle Punks by sharing a selection of the original jingles with its community of more than 160 million users, allowing them to create videos set to their favorite jingle.
“National Jingle Day will celebrate the pure creative power of a great jingle,” said Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia. “When you combine a simple message with a few of the right notes and the massive reach of iHeartMedia, a brand can find its way into consumers’ heads and hearts forever.”
“National Jingle Day was created to bring the jingle back into the spotlight in an impactful, disruptive way,” said Jingle Punks’ president and CCO, Jared Gutstadt. “Music is the most powerful way to reach people, so we teamed up with iHeartMedia to create 13 jingles for 13 brands in 13 hours, and ended up with some kick ass audio creative that celebrates the adventure of sound in today’s modern world.”
As part of iHeartMedia’s National Jingle Day Presented by Jingle Punks, recording artist Barry Manilow will be the first-ever honoree inducted into the National Jingle Day Hall of Fame for his voice work on iconic brands such as McDonald’s, Band-Aid, KFC and State Farm. Fans can visit youtu.be/MRRQHHBcnp4 to hear a compilation of select jingles from Manilow’s career.
“I’m honored to be the first inductee for the National Jingle Day Hall of Fame,” said Manilow. “I’ve been writing and recording jingles for more than 45 years and they’re always the cornerstone of popular and recognizable marketing campaigns. Jingles have a way of getting stuck in our heads and I’ve worked with dozens of brands that can attest to the power of a catchy tune.”
Beginning December 26, listeners can visit iHeartRadio.com/JingleDay to learn more and hear all the jingles.
About Jingle Punks
To the team at Jingle Punks, music IS marketing. The leading, full-service audio creative agency has studios in New York, Los Angeles, Nashville, and Toronto with capabilities spanning technology platforms that simplify music licensing, and clever, unique sound solutions for creating original music and experiential executions. Their patented technology, the Jingle Player, houses one of the world’s largest production music libraries.
Jingle Punks is on the forefront of music marketing, forging creative partnerships between brands with A-list musicians, including as Steven Tyler, Timbaland, Lil Wayne, G-Eazy, Poo Bear and Nas, to write and produce music in the branded content space. Working alongside brands and parent companies like Nabisco, Old Navy, Pepsi, Jack Daniels, Three Olives Vodka, Trulia, and countless others, the agency produces tailored music strategies and in the process is redefining today’s definition of what a jingle or theme song should sound like.
With a client roster of over 1,000 television shows including NBC’s “The Voice,” and the worldwide smash “Pawn Stars,” Jingle Punks also services film, TV and entertainment entities, with recent projects for The History Channel’s “Roots” miniseries, the theme song for Fox Sports’ Skip and Shannon: Undisputed, ESPN, and the NBA. Jingle Punks is owned by ole. For more information, please visit www.jinglepunks.com.