iHeartMedia and AdAge Launch Tagline, an Original Podcast with Bulleit Frontier Whiskey, Where Storytellers and Creators Gather Over Cocktails to Discuss Culture and Creativity

iHeartMedia and AdAge Launch Tagline, an Original Podcast with Bulleit Frontier Whiskey, Where Storytellers and Creators Gather Over Cocktails to Discuss Culture and Creativity

Premier episode to feature guests Wendy Clark, President and CEO of DDB North America and Rob Reilly, Global Creative Chairman of McCann Worldgroup; as well as host Rob Norman, Chairman of GroupM North America on whether marketers are making or chasing culture today

WHAT: Advertising Age and iHeartMedia come together with Bulleit Frontier Whiskey to create Tagline, the new definitive podcast for creators and consumers to listen, learn and laugh over cocktails as some of the most successful people in and around culture today discuss their craft.

As the presenting sponsor of Tagline season one, Bulleit Frontier Whiskey will work with AdAge and iHeartMedia to craft stories and experiences centered around the cultural frontier. Bulleit and its family of high-rye, award-wining variants will provide inspired cocktails to Tagline guests throughout the season, and will work with award-winning mixologists to curate cocktails based on each episode’s discussion topic. The premier episode features Jeff Bell, 2013 World Class American Bartender of the Year.

Tagline will be one of the first podcasts to benefit from iHeartMedia’s recently announced partnership with ART19 to provide first-of-its-kind listening data about when users start, stop, and skip during an episode, as well as listener demographics.

WHO: Hosted by Rob Norman, Chairman of GroupM North America, the premier episode of Tagline will also feature C-level executives in advertising: Rob Reilly, Global Creative Chairman of McCann Worldgroup; and Wendy Clark, President & CEO of DDB North America.

WHEN: Monday, February 6, 2017

WHERE: Tagline will air twice monthly on iHeartRadio and AdAge.com

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.

About Bulleit® Frontier Whiskey
The Bulleit Distilling Co. was founded in 1987 by Tom Bulleit, whose Bulleit Bourbon is inspired by a family tradition. Bulleit Rye, a straight rye whiskey, was added to the portfolio in 2011 to critical acclaim, and the brand's third variant, Bulleit Bourbon 10-Years Old, was introduced in 2013. Bulleit whiskeys use a large amount of rye grain, which gives them their distinctive bold, spicy taste. Bulleit ranks as one of the fastest-growing whiskeys in America, which Tom largely credits to word of mouth recommendations. In 2014, Bulleit broke ground on a new $115 million distillery located in Shelby County, Ky., anticipated to be operational by early 2017. Guests are invited to learn more about the past, present and future of Bulleit by visiting the Bulleit Frontier Whiskey Experience at Stitzel-Weller in Louisville, Ky., a member of the Kentucky Bourbon Trail® tour. For more information, visit www.bulleit.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Bulleit and Buchanan's whiskies, Johnnie Walker, Crown Royal, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

Please enjoy Bulleit Frontier Whiskey responsibly. The producers of Bulleit Bourbon and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 122 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.4 billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.