iHeartMedia and AdAge Launch Tagline, an Original Podcast with Bulleit Frontier Whiskey, Where Storytellers and Creators Gather Over Cocktails to Discuss Culture and Creativity

iHeartMedia and AdAge Launch Tagline, an Original Podcast with Bulleit Frontier Whiskey, Where Storytellers and Creators Gather Over Cocktails to Discuss Culture and Creativity

Premier episode to feature guests Wendy Clark, President and CEO of DDB North America and Rob Reilly, Global Creative Chairman of McCann Worldgroup; as well as host Rob Norman, Chairman of GroupM North America on whether marketers are making or chasing culture today

WHAT: Advertising Age and iHeartMedia come together with Bulleit Frontier Whiskey to create Tagline, the new definitive podcast for creators and consumers to listen, learn and laugh over cocktails as some of the most successful people in and around culture today discuss their craft.

As the presenting sponsor of Tagline season one, Bulleit Frontier Whiskey will work with AdAge and iHeartMedia to craft stories and experiences centered around the cultural frontier. Bulleit and its family of high-rye, award-wining variants will provide inspired cocktails to Tagline guests throughout the season, and will work with award-winning mixologists to curate cocktails based on each episode’s discussion topic. The premier episode features Jeff Bell, 2013 World Class American Bartender of the Year.

Tagline will be one of the first podcasts to benefit from iHeartMedia’s recently announced partnership with ART19 to provide first-of-its-kind listening data about when users start, stop, and skip during an episode, as well as listener demographics.

WHO: Hosted by Rob Norman, Chairman of GroupM North America, the premier episode of Tagline will also feature C-level executives in advertising: Rob Reilly, Global Creative Chairman of McCann Worldgroup; and Wendy Clark, President & CEO of DDB North America.

WHEN: Monday, February 6, 2017

WHERE: Tagline will air twice monthly on iHeartRadio and AdAge.com

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.

About Bulleit® Frontier Whiskey
The Bulleit Distilling Co. was founded in 1987 by Tom Bulleit, whose Bulleit Bourbon is inspired by a family tradition. Bulleit Rye, a straight rye whiskey, was added to the portfolio in 2011 to critical acclaim, and the brand's third variant, Bulleit Bourbon 10-Years Old, was introduced in 2013. Bulleit whiskeys use a large amount of rye grain, which gives them their distinctive bold, spicy taste. Bulleit ranks as one of the fastest-growing whiskeys in America, which Tom largely credits to word of mouth recommendations. In 2014, Bulleit broke ground on a new $115 million distillery located in Shelby County, Ky., anticipated to be operational by early 2017. Guests are invited to learn more about the past, present and future of Bulleit by visiting the Bulleit Frontier Whiskey Experience at Stitzel-Weller in Louisville, Ky., a member of the Kentucky Bourbon Trail® tour. For more information, visit www.bulleit.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Bulleit and Buchanan's whiskies, Johnnie Walker, Crown Royal, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

Please enjoy Bulleit Frontier Whiskey responsibly. The producers of Bulleit Bourbon and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.

About iHeartMedia

iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.