2017 iHeartRadio Music Awards Simulcast on TBS, TNT & truTV Grows +39% to 4.1 Million Viewers and Delivers 165 Billion Social Media Impressions
Official Hashtag #iHeartAwards Trended #1 in the U.S. and Worldwide
NEW YORK, N.Y. and BURBANK, Calif. – The fan-fueled 2017 iHeartRadio Music Awards scored tremendous audience growth for Turner's TBS, TNT & truTV, drawing a television audience of 4.1 million viewers in Live + Same Day delivery for the live and encore simulcasts on Sunday, March 5. That figure marks a significant increase for the fourth annual special, which grew +39% compared to last year's presentation. The Turner networks' audience growth also extended to targeted demos, as the live simulcast and encores delivered 2.2 million adults 18-49 (+36% vs. 2016) and 1 million adults 18-34 (+22%).
Rapidly becoming one of the most talked-about television events in social media, the 2017 iHeartRadio Music Awards generated 165 billion social media impressions throughout the promotional period. It also proved its strength on individual platforms like Twitter, where it was the #1 trending topic in the United States and worldwide. In addition, the official hashtag, #iHeartAwards, trended on Twitter in more than 250 cities across the U.S. and in 32 countries Sunday night, with the most talked-about performers being Shawn Mendes, Bruno Mars and Katy Perry. Other trending hashtags included #BestFanArmy, #ShawnMendes and #FifthHarmony. In addition, the iHeartRadio Music Awards won the night with the Nielsen Social Content Rating, finishing first ahead of The Walking Dead.
The 2017 iHeartRadio Music Awards celebrated the fans by giving them the chance to vote through social media for their favorite artists in eight categories, including Best Fan Army presented by Taco Bell, Best Lyrics, Best Collaboration, Best Cover Song and Best Song from a Movie, as well as the first-ever Social Star Award, Best Music Video and Best Underground Alternative Band awards.
In addition, for the first time ever the 2017 iHeartRadio Music Awards announced winners of several categories through artists' Snapchat Stories over the weekend. Artists including Rihanna, The Chainsmokers, Chance The Rapper, Bryson Tiller, twenty one pilots, Green Day, 5 Seconds of Summer, Disturbed, Metallica, Kelsea Ballerini and The Strumbellas gave their 10-second acceptance speeches via iHeartRadio's Snapchat Discover channel and the "iHeartRadio Music Awards Acceptance Speeches" Snapchat Live Story, with select speeches also featured during the live simulcast.
About the iHeartRadio Music Awards
The iHeartRadio Music Awards celebrate the amazing music that was heard throughout the year across iHeartMedia radio stations nationwide and on iHeartRadio.
This year's event was hosted by Ryan Seacrest and included performances by 2017 iHeartRadio Innovator Award recipient Bruno Mars, as well as Katy Perry, Ed Sheeran, Shawn Mendes, Thomas Rhett, Noah Cyrus featuring Labrinth and Big Sean. The telecast also featured exclusive can't-miss special performances and surprise first-time duets and collaborations, such as the first U.S. television performance of "Something Just Like This" by The Chainsmokers featuring Coldplay's Chris Martin.
The iHeartRadio Music Awards are produced by iHeartMedia and Den of Thieves, with John Sykes, Tom Poleman and Lee Rolontz serving as executive producers for iHeartMedia. Proud partners of the 2017 iHeartRadio Music Awards include Bioré® Skincare, Chase, Coors Light®, eBay, ICE BREAKERS, Taco Bell, Saban's Power Rangers, The All-New 2017 Subaru Impreza® and T-Mobile.
Visit iHeartRadio.com/awards to see performance highlights and check out all the night's winners.