
Sputnik changed everything
At the moment of Sputnik the planet became a global theater in which there are no spectators but only actors. — Marshall McLuhan, Journal of Communication (1974)
Technology has turned the world into a dimension-less stage of creators and consumers of technology. Anyone paying attention can see technology’s speed-of-light progress flooding the stage of McLuhan’s “global theater.” The actors are in their places, lit by that bright moment of Sputnik. They are also in the seats, an audience of peers. Everyone plays every role in the Digital Age.

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