iHeartRadio Joins Snapchat Discover

iHeartRadio Joins Snapchat Discover
 
iHeartRadio Partners With Snapchat To Give Users Access To Exclusive Music, Pop Culture, And Entertainment News Content
 
NEW YORK, July 27, 2015 – iHeartRadio, iHeartMedia’s free all-in-one streaming music and live digital radio service, today announced its brand new iHeartRadio channel on Snapchat Discover. The channel will feature custom created music, pop culture and entertainment news content. The channel is available today on Snapchat Discover.
 
This new partnership will allow Snapchatters to explore daily iHeartMedia editorial content, including behind-the-scenes artist videos, exclusive celebrity interviews and stories, photo galleries and more. To check out iHeartRadio’s Discover channel, Snapchatters can simply tap on the iHeartRadio icon and then swipe left and up to browse fun daily content.
 
“We’re always looking for new and exciting ways to connect fans with the artists they love and to bring iHeartRadio’s signature events directly to music fans even when they can’t be in the audience,” said Vanessa Adamo, Senior Vice President, Entertainment Enterprises for iHeartMedia. "Snapchat Discover really embraces the power of storytelling through an easy, immediate and mobile platform. It’s a valuable partnership, and is the perfect platform for iHeartRadio’s short-form content, which features unparalleled access to today’s hottest artists and celebrities.”
 
Snapchat Discover is a collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. Daily editions include full-screen articles, photos, videos, and vertical video advertising – all optimized for mobile viewing.
 
“iHeartRadio’s access to interviews with the biggest artists and celebrities is a daily bit of pop culture we think Snapchatters will love,” said Nick Bell, Head of Content at Snapchat  “At the heart of radio is live mobile entertainment and there’s no question that iHeart is a true innovator.”

Fans can also check out iHeartRadio’s organic Snapchat account by adding ‘iHeartRadio’ on Snapchat for instant access to iHeartRadio’s Snaps and Stories featuring artist takeovers and backstage concert event play-by-plays.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.