iHeartMedia and Bobby Bones Premiere Production Partnership
RIGHT SIDE BLIND PRODUCTIONS To Develop Original Television Programming Under Innovative Development And Marketing Umbrella
November 13, 2014 -- iHeartMedia, Inc., the leading global media and entertainment company, and Bobby Bones, one of America's top music radio personalities, announced today their partnership in the launch of development and production company, RIGHT SIDE BLIND PRODUCTIONS.
Based in Los Angeles, RIGHT SIDE BLIND will develop scripted and unscripted programming for cable and network television with an emphasis on original, sophisticated and innovative concepts. The company will also work directly with brands to take advantage of iHeartMedia's commitment to unprecedented measured media support across its multi-platform networks.
RIGHT SIDE BLIND is a collaborative venture of Nashville-based Bobby Bones, Los Angeles-based Custom Productions, led by writer/producer/director Steve Stockman, which will serve as the company's production arm, and Seattle-based Workhouse Media, Inc., led by Principal & CEO Paul B. Anderson.
"Bobby Bones has emerged in just a year to become one of radio's top personalities, and we look forward to working with him on this new venture that will recognize and develop his true potential as a creative partner," said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. "Bobby is a complete package: A unique and personal voice, a special relationship with his audience nationwide, and a clever, independent sensibility."
"Bobby and his team are a powerful addition to our growing television and digital video development business," said John Sykes, iHeartMedia, Inc.'s President of Entertainment Enterprises. "This new partnership brings us a road tested blue chip production team with a built in promotion platform that reaches millions of consumers daily."
"iHeartMedia gets the big picture – and has the kind of reach and promotional power to engage effectively across multiple platforms through their radio, digital, social, mobile and live event assets with unique content that grabs and holds viewers' attention. " said Bobby Bones. "Whether I'm in front of an audience or behind the scenes, I'm always looking for new talent and the chance to change perceptions; I want to find shows that cut through the marketplace, and this is an opportunity to find the artists and the projects people should notice."
"Bobby, Paul and I see eye to eye on what makes great entertainment. Together with iHeartMedia's incredible team, we're hoping to present innovative models of how to get that entertainment to the screen," said Steve Stockman.